1. Keep people at your web site for as long as possible. Allow them to download free e-books, sign up for contests, provide valuable content, etc. This will help increase your sales. You could use pop-up pages, pop-under pages and exit pages to grab their attention and make them a final discount or special offer before leaving.
2. Anticipate any objections your visitors may have about your product’s offer and handle them right up front in your sales copy. You must learn your target audience’s needs and wants and understand who it is you’re selling to.
3. Solve your customers’ complaints by being quick and friendly. The faster you respond, the more your customers feel you care about them. You could set up a handy FAQ (Frequently Asked Questions) list. You could also add more ways they can contact you faster, like by e-mail, phone, instant message, etc.
